Sustainability
Report
Report
2022
CSI Sustainability Certificate
Our sustainability values and goals
With our sustainability strategy, we are playing an active part in achieving the UN Sustainability Goals (SDGs):
Decent work and economic growth
Industry, innovation, and infrastructure
Responsible production and consumption
Climate action
Partnership for the goals
Environmental
- We are investing in greening our operations
- We are reducing our CO2e emission
- We work in sustainable offices
- ...
Social
- We provide free advertising space to charitable organisations, cultural and sporting events
- Helping to plant trees
- ...
Governance
- We have adopted a Code of Ethics for our work and activities
- ...
The BigBoard Group Sustainability Report (“Report”) presents
non-financial indicators in the areas of corporate governance,
environment, employee and customer care, social and
community, taking into account the Corporate Sustainability
Reporting Directive (CSRD) and references to the Sustainable
Development Goals (SDGs) as defined by the United Nations.
This Report is outside the CSRD's regulatory regime.
This is the first annual sustainability report for the BigBoard
Group. It is available in print and electronic form on the
BigBoard Group website at www.bigboard.cz under the “For
Partners” tab. The Report contains the non-financial indicators
of all companies in the BigBoard consolidation unit, with the
exception of selected companies (hereinafter referred to as
the “BigBoard Group”). A list of the companies not included
can be found in the final chapter of the Report.
Taking into account the BigBoard Group's previous voluntary
preparation of the Report, this Report also only includes
companies that are considered to be significant for the BigBoard
Group's business primarily in the outdoor advertising sector.
The set of companies was compiled according to the key of
materiality and relevance, with the BigBoard Group selecting
those companies that it considers significant in its business
and that have or may have a significant impact on sustainability.
The Report presents the non-financial indicators for the
reporting period from 1 January to 31 December 2022
and complements the annual report of the companies
corresponding to the BigBoard Group as defined in this Report.
Unless otherwise stated, quantitative information is obtained
by measurement using an internal central system, including
financial records. Our reporting process is based on data from
specific departmental metrics, which are then passed on to the
ESG specialist. The carbon footprint is calculated according to
the international Greenhouse Gas Protocol (GHG Protocol)
methodology.
This Report is not externally audited.
Word of Introduction
Word of Introduction
Dear shareholders, employees,
business partners,
business partners,
We are pleased to present the first BigBoard Group
Sustainability Report for 2022. This is a historic moment for us
as this document records our commitment, goals and vision for
sustainability and social responsibility. The question of why we
decided to take on this challenge and why we opted to share it
with our partners has several key answers.
The year 2022 was undoubtedly a pivotal time in terms of
global events. We were still dealing with the consequences of
the Covid-19 pandemic when the whole world was shocked by
the huge and harsh war that broke out in Europe. The events
of the last few years have clearly shown us that our company
is more connected to the world than we’d perhaps previously
thought. Climate change and energy sustainability issues are
now becoming urgent problems for us too, and they require
swift and responsible action. With this in mind, the BigBoard
Group decided it was time to take more responsibility.
The underlying motive for our proactive approach to
sustainability is not a legislative obligation. That is something
that might not concern us for a few more years yet. The primary
motive is our firm belief that strong companies have a moral
and ethical obligation to help to shape a better world around
us. We believe that our existence is not isolated, but has an
impact on the people, communities and environment around
us. That is why we strive to minimise the adverse impacts of our
activities while actively helping to bring about positive change.
At the same time, we recognise that traditional business
models and practices are sometimes not enough to address
the complex challenges we face. That's why we have decided
to innovate and seek positive changes in our business model,
to bring us closer to our customers and better understand them
in their efforts to make their business models more sustainable.
We believe that a detailed analysis and subsequent knowledge
of our carbon footprint can help in developing business
relationships with responsible trading partners.
We are convinced that innovation can be a key factor in
combating climate change. That's why innovating the lighting
used for our advertising spaces is also a crucial step in reducing
our carbon footprint. The BigBoard Group, together with
Doublepower, was involved in the development of the new
STAR luminaire series for outdoor advertising spaces. The result
is luminaires that significantly lower electricity consumption
while at the same time reducing the light smog emitted by
the conventional lights of various billboards; they also use
new software that facilitates the work of the technicians who
manage the actual advertising technology. I am proud that
the BigBoard Group has long devoted considerable effort
and resources to promoting various charitable and cultural
projects that support our society and communities in need.
These efforts are part of our commitment to sustainability
and social responsibility. They range from ongoing long-term
cooperation and quick responses to emerging situations, to
one-off support for organisations that asked for help from the
BigBoard Foundation, through which the company supports
socially beneficial projects. In the spring of 2022, our company
provided tremendous support to organisations that decided
to coordinate aid to war-torn Ukraine and its people. It also
continued to work with the Good Angel Foundation and the
organisation Let’s Give Children a Chance. Other campaigns
we’ve supported include Konto Bariéry, and the activities of
the Czech AIDS Help Society.
The physical involvement of our employees became a new
feature of BigBoard's CSR activities in 2022. The company
has decided to give back to nature at least part of what nature
gives to all of us. And in this case, literally. Our staff planted
new trees to replace the Christmas trees that bring joy to our
homes during Advent. In early November, our employees went
to Knížecí Studánky in the Dobříš region, where they managed
to plant more than a thousand spruces in just a few hours,
under the supervision of forestry professionals.
This Report is therefore a first step on our journey towards
sustainability, and we look forward to developing and refining it
further. Our efforts in research, energy efficiency and changing
our business model are opening up new possibilities and we
believe that together with you we can achieve great results.
This Report charts our journey in 2022, but our efforts will
continue in the years to come. Thank you for your support and
together we look forward to a better and more sustainable future.
Best regards,
Ing. Richard Fuxa
Chairman of the Board of Directors
BigBoard Praha, a.s.
Chairman of the Board of Directors
BigBoard Praha, a.s.
1
Company profile
The BigBoard Group has been on the Czech market since 1993.
With a market share of approximately 70% and a turnover of more
than CZK 1,500 million, the BigBoard Group is by far the largest
provider of outdoor advertising in the Czech Republic.
The BigBoard Group has a network of advertising spaces in the
most attractive locations in the Czech Republic, including the
Prague metro and other parts of the public transport system.
It offers over 20 formats of advertising media, from large-format
double-bigboards to small frames in metro stations and trains.
The BigBoard Group includes the brands BigBoard, Czech Outdoor,
outdoor akzent, BilboCity, BigMedia, Qeep, News Advertsing,
RAILREKLAM and MetroZoom.
Thanks to its cooperation with O2 Media and its BigPlan, the
BigBoard Group is the only one in the Czech Republic to provide
detailed data on the media impact of individual campaigns. BigPlan
allows you to evaluate and plan the most effective campaigns for
your target audience.
The BigBoard Group is the largest provider of outdoor
advertising in the Czech Republic and is therefore able to
provide its clients with the full range of advertising solutions.
The products in the BigBoard Group’s portfolio are divided into
the following basic categories:
The BigBoard Group sells its companies’ advertising equipment
through the trading company BigMedia, spol. s r.o.,
which represents the BigBoard Group on the classic OOH
advertising market, and MetroZoom s.r.o., which represents
the BigBoard Group on the space trading market in the Prague
metro. The BigBoard Group also uses the e-shop Plakatov.cz,
which specialises in direct sales to retail clients. From 2019,
advertising billboards owned by outdoor akzent s.r.o. are now
sold exclusively by BigMedia, spol. s r.o. RAILREKLAM, spol.
s r.o. also has its own sales department, which sells advertising
at railway stations and on railways. Within the BigBoard Group
there are three sales departments, each focusing on different
segments of the outdoor advertising market. In 2022, the sale
of online advertising on the BigZoom a.s. portfolio of websites
was mainly carried out by Inzeris s.r.o.
In terms of end clients, the most important segments are retail
and retail chains at 21.7% (2021: 24.1%), financial services at
7.9% (2021: 6.9%), the automotive industry with a share of 5.7%
(2021: 7.4%) and industrial, consumer goods and electrical at
5.6% (2021: 5.1 %).
Over the past period, we have continued to see an increase in
smaller and medium-sized clients who conduct their advertising
campaigns directly, without the use of media agencies. The
Plakatov.cz and “Kluk z plakátu” platforms, which aim to bring
the range of available space closer to small and medium-sized
entrepreneurs, help in the acquisition of these clients.
The Floorball Superfinal has a new partner - for the next three
years, the highlight of the domestic floorball extraliga season
will be named after BigBoard, which has become the title
partner of this prestigious sporting event.
In addition, BigBoard has long supported the Good Angel
Foundation and the Let’s Give Children a Chance organisation,
providing them with free advertising space throughout the
entire year without them having to pay production costs.
All our other charitable activities can be found in section 5.10
of this Report.
2
Strategies
The BigBoard Group prides itself on values such as quality,
professionalism, creativity, guarantee and innovation. We don't
want to be just a supplier to our customers, but a partner who
can always be relied upon.
Our SDGs
In 2015, the United Nations adopted the Sustainable
Development Goals (SDGs), which focus on ensuring shared
prosperity and peace, building partnerships, enabling people
to live a decent life free from poverty and inequality, and
protecting the environment. The BigBoard Group is actively
trying to help achieve at least some of its goals with its
sustainability strategy.
We focus on those objectives that we can influence in our
activities and are therefore the most important for us and our
stakeholders. With regard to our strategy, we have selected
five SDGs from the UN goals that are most relevant to us.
In order to achieve these objectives,
we monitor the following indicators:
- Growth in turnover
- Operating profit from ordinary activities (EBITDA)
- Customer satisfaction rate
- Employee satisfaction rate
- Ethics in advertising and compliance
- Development of innovative technological solutions
- Reducing greenhouse gas emissions
- Recycling the materials we use
- Cooperation with foundations and charities
The BigBoard Group regularly enters into various forms
of dialogue with its most important stakeholders who
have a significant impact on the functioning of the entire
BigBoard Group. These dialogues are often useful in the
further development of our products and services, taking
into account the needs and interests of these groups. See
below for a list of these stakeholders and how they interact.
Stakeholders | Dialogue format |
---|---|
Customers |
|
Suppliers |
|
Staff |
|
State administration |
|
Banks and insurance companies |
|
At the BigBoard Group, we continuously work to identify risks
in all areas of our business and, in line with the interests of
our stakeholders, we strive to minimise those risks and at the
same time exploit them as opportunities for further long-term
development and growth. These risks also relate to important
sustainability topics and the mapping of our internal ESG
activities.
Material topics of the BigBoard Group:
- Energy efficiency
- Greenhouse gas (GHG) emissions
- Waste and circularity
- Research and development
- Employee satisfaction
- Cooperation with local communities
- Supply chain
- Diversity and equal opportunities
- Ethics and transparency
- Environmental protection
- Cooperation with communities
- Customer satisfaction
- Material
- RES
- Safety at work
- Water consumption
- Cybersecurity
Significance matrices
The BigBoard Group is considering signing up to a global
commitment to achieve zero greenhouse gas emissions by
2040. Our eventual net zero commitment will be based on
the decarbonisation target enshrined in the Paris Agreement
to avoid the worst impacts of climate change by keeping the
global average temperature rise below 1.5°C.
Reducing our carbon footprint, minimising the negative
impacts of our business and achieving net zero is not possible
without a long-term strategy and a clear plan. In 2022, we
have begun the steps needed to develop it: we are reviewing
how we currently collect data and are working on a new data
collection system that will allow us to refine our carbon footprint
measurement across all scopes.
We have set out to analyse the emissions produced in our
supply and demand chain. We are working to finalise our net
zero strategy, including the specific steps that will enable us to
meet our commitment and their timeline.
As one of the first steps towards sustainability, the BigBoard
Group has decided to assess its sustainability status to enable
it to track its evolution over time. See below for the output
linking to the full certificate together with the accompanying
report.
3
Administration and management
The BigBoard Group is controlled by JOJ Media House, a.s.,
whose beneficial owner is Mgr. Richard Flimel, through
Hernando Limited, TV JOJ LP and JOJ Media House, a.s., which
is a 60% shareholder of BigBoard Praha, a.s.
Detailed information on the relationships and interdependence
of the entire BigBoard Group is provided in the 2022 Annual
Report of BigBoard Praha, a.s. and the 2022 Report on
Relationships between Controlling and Controlled Entities
issued by BigBoard Praha, a.s., as well as in the 2022
Annual Reports published by the individual BigBoard Group
companies.
Structure of
BigBoard Praha, a.s.
BigBoard Praha, a.s.
The BigBoard Group has implemented an integrated risk
management system that covers issues relating to strategy,
performance and compliance within the BigBoard Group. The
central department is supported by a network of risk managers
and implements its risk management system in functional
departments and special-purpose committees, and individual
business companies. The main activities of the Risk Department
and its network are: risk mapping in general, risk mapping related
to the implementation of the corporate strategy, implementation
of the risk and opportunity programme, corruption risk mapping
and human rights risk analysis.
The BigBoard Group's management system ensures
transparency at all levels of management. The procedures
set out the rules for corporate managers across the BigBoard
Group in the areas of management, selection, remuneration,
etc. The key procedures set out the principles that corporate
managers must follow as part of their responsibilities:
For these objectives, we monitor the following indicators:
- adhere to the BigBoard Group's values as set out in the company's Code of Ethics and in the specific codes and manuals of the individual BigBoard Group companies, especially when entering into contracts with customers, suppliers, investors, employees and other BigBoard Group stakeholders in an official capacity;
- avoid concentrating authority with a single person;
- actively participate in risk prevention strategies;
- participate in review committees regarding recommendations to be issued;
- communicate important information to shareholders.
The BigBoard Group has not yet created a position of
Compliance Officer within its organisational structure and
therefore no such person has been appointed. The BigBoard
Group currently manages sustainability within a standard
management structure, but plans to create this position in
the future, recognising that this is the only way to ensure that
sustainability commitments and tasks can be fully implemented.
The role of the Compliance Officer should be to develop
and integrate ESG throughout the BigBoard Group and be
responsible for the smooth running of all the company’s ESG
activities, which include health and safety at work, crisis
management and documentation, cyber and information
security, as well as responsibility for setting up an appropriate
procedure for the selection of suppliers, building and fleet
management, environmental protection in the BigBoard
Group's business activities; the Compliance Officer should also
work closely with HR in their selection of employees across
the BigBoard Group and PR in communicating the company's
various sustainability activities to all stakeholders.
The BigBoard Group does not currently have a sustainability
policy in place for its suppliers. This policy will be prepared and
implemented in the near future.
4
Environmental
performance
performance
Environmental
Sustainable development and environmental protection
are important issues for the BigBoard Group, which is why
we are investing in greening our operations and striving to
gradually reduce our CO2e emissions. The companies in the
BigBoard Group comply with the provisions of the relevant
laws and decrees relating to environmental protection. They
require their suppliers to comply with all the applicable legal
standards to ensure that the BigBoard Group's activities are
environmentally friendly and do not have an adverse impact.
The year 2022 was a very difficult time, as although the Covid
pandemic had subsided, war had broken out in Ukraine and its
impact on Europe, along with other influences, hit the energy
sector hard. The costs of transport, services, etc. were also
rising. There were temporary shortages of some commodities
and raw materials, coupled with logistics difficulties and longer
delivery times. Although the BigBoard Group is not active in
the energy sector, this crisis has had a significant impact on
our operations.
Nevertheless, according to our impact analysis, we are trying
to reduce our footprint where it is the largest - mainly in energy
saving, paper consumption and the treatment of waste. We
implement approaches that promote sustainable solutions in
all areas of our business.
Green office buildings
We monitor our consumption and invest in sustainable office
space. Our Prague headquarters is located in leased premises
in the TRIMARAN building, which has been certified LEED
Platinum for green buildings. Our branch in Brno has offices
leased in the Areál Slatina complex, which is energy class
A (PENB).
Among other things, we have invested in other cost-saving
measures - installation of the MeteoViva smart building control
28 Environmental performance
system at our Prague headquarters, insulation of the buildings
housing our Brno and Ostrava branches, installation of central
ventilation, heating and cooling systems, and fitting window
panes with anti-sun glass.
Supporting innovation - unique billboard lighting solution
The BigBoard Group has worked with Doublepower to develop
the new STAR luminaire range for bigboards and other outdoor
advertising spaces. The result is luminaires that lower electricity
consumption while reducing the light smog emitted by the
conventional lights of various billboards; they also use a new
software solution that facilitates the work of the technicians
who manage the actual billboards.
- The STAR luminaire illuminates the target areas really evenly, so that the minimum of light escapes into the space;
- The 80,000 hour lifetime and lumen sustainability of the L80B10 means reduced maintenance and replacement costs;
- Software solution for remote luminaire management - no more visual functionality checks;
- The specially designed aluminium body and overall design of the luminaire ensures efficient heat dissipation even in the hot summer months. The luminaire’s LED chips and electronics operate in comfortable temperature conditions even at ambient temperatures above 40 °C;
Energy saving:
- Annual consumption of the big area for halogen luminaires 2,847 kWh
- Annual consumption of the big area for LED luminaires 1,095 kWh
- Difference - 1,752 kWh
Study of the potential for the installation of photovoltaic panels on advertising carriers
The BigBoard group also considered installing solar panels
on top of its largest advertising carriers. However, due to the
limited number of bigboards suitable for the installation of
solar panels and their limited triangular area (usable space not
exceeding 45 m2), the implementation of this investment has
been postponed for the time being.
Assuming ideal conditions, solar panels with an output of
about 4,000 Wp can be installed. This power will ideally
charge a maximum of a 5 kWh battery. However, this is the
ideal condition in summer when the weather is sunny. The
average output actually drops to about 50%, and 25% in winter.
The power consumption of the luminaires on the advertising
carriers is 8 x 0.15 kW = 1.2 kW
Approximate calculation with fully charged battery:
5,000 W / 1,200 W = 4.16
From the above calculation it can be concluded that the total
light time is 4 hours and 15 minutes.
With the shortest night occurring at the summer solstice,
the night is 7 hours and 38 minutes long, so a PV system is
not economically viable for this advertising space using the
existing luminaires.
At the BigBoard Group, we have the ambition to set up
a decarbonisation strategy and move as close as possible to
achieving carbon neutrality by 2040.
As the BigBoard Group, we started tracking and regularly
evaluating our carbon footprint in 2022. As we have found, our
largest carbon footprint comprises Scope 3 emissions, which
are very difficult to calculate accurately, so we are currently
publishing at least partial information on these emissions. In
our own operations in the year we address categories 3.1-7
according to the GHG protocol.
- Total electricity consumption (MWh): 9,933
- Electricity consumption for building operation (MWh): 63
- Electricity consumption for carrier lighting (MWh): 9,870
- Proportion of electricity from renewable energy sources (%): 0.088
- Net floor area (m2): 5,442
- Average electricity consumption per m2 (kWh): 11.63
- Heating, DHW, district cooling (MWh): 385.6
- Natural gas consumption for heating (MWh): 2.72
- Energy intensity: MWh/net yield 10,321/
CO2e emissions (tCO2e):
- Scope 1: 288,722
- Scope 2: 4 236,285
- Scope 1 + 2: 4 525,006
- Scope 3: 410,565
- Total FTE (figure as of 31 December 2022): 106
- Emissions (Scope 1, 2, 3) per employee (tCO2e/FTE): 45.900
- Emission intensity: tCO2e/net yield 4.236 tCO2e/million CZK
Total water consumption in 2022 (m3): 1,693
The BigBoard Group uses energy-saving sanitary equipment
such as pearl flushers and water-saving flushers in its plants
and offices.
Cost-saving measures:
- we flush using grey water - rainwater and underground water (Prague plant)
- waterless urinals, water-saving faucets
Material for the production of stickers:
- BBS, CLV, self-adhesive film, laminate, banner (tonnes): 86.76
- Paints and inks (tonnes): 4,.25
- Monomer (kg): 119.16
- Origin of materials: EU, Čína
We have been sorting waste in our buildings since 2000.
We do not produce any hazardous waste in the course of our
activities.
We take advantage of the legislative “take-back” option for
all end-of-life electrical equipment, fluorescent lamps and
tubes, batteries and accumulators, as well as tyres. Selected
branches and our headquarters building are involved in the
take-back of small electrical equipment.
We collect used toner
and our partner, Konica Minolta, collects it and disposes of it
in an environmentally-friendly manner. In 2022, it collected
a total of 1,465 kg of toner. In 2022, 141 copiers were returned,
refurbished and are now being used again.
- Mixed municipal waste (tonnes): 123.7
- Plastics (tonnes): 0.4
- Paper (tonnes): 5.0
- Glass (tonnes): 0.3
- Bio (tonnes): 0.14
- Metals (tonnes): 0.006
- Other - Palozo/Termizo (tonnes): 0.27
The Bigboard Group disposes of all its stickers through its
contractors, who are obliged to ensure the environmentally-
sound dispose of all waste collected as part of their supplier's
terms and conditions.
Our records show that a total of 30.3 tonnes of waste was
disposed of in the supply chain during 2022.
6
Governance
performance
performance
Governance
The BigBoard Group is guided in its business by several
core values, representing compliance with ethical and legal
standards, and zero tolerance for corruption, discrimination
and anti-competitive behaviour. These areas are consistently
among the priorities of the BigBoard Group.
Employee feedback is important, which is why the Chairman
of the Board of Directors organises individual face-to-face
meetings with each BigBoard employee every year to address
employee satisfaction, as well as their tips, suggestions and
complaints.
The BigBoard Group strives to do business in a sustainable
manner, not only in environmental terms, but also in the
management of the company and its operations, and to ensure
compliance with the standards, both legal and ethical, within
its business, and to act in a manner that avoids corruption
and anti-competitive behaviour under any circumstances. The
BigBoard Group has adopted and applies a Code of Ethics in
its work and activities. The Group does not have a separate
anti-corruption code, but regular training sessions are held
in the development department, which is in contact with the
state and local government, in order to prevent corruption.
The BigBoard Group therefore puts the principles of anti-
corruption conduct into practice.
Given these fast-paced times and changes in society, the
BigBoard Group regularly updates its Code of Ethics to reflect
current threats.
BigBoard is not an obligated entity under the Whistleblower
Protection Act.
However, the company is currently working to prepare an
internal regulation and plans to introduce it in the near future.
The company's internal regulation will be prepared and the
internal whistleblowing system implemented in accordance
with the Whistleblower Protection Act.
The BigBoard Group is insured against damage caused to
third parties. This insurance is always arranged by specific
companies:
7
Additional information
on the BigBoard Group
Sustainability Report
on the BigBoard Group
Sustainability Report
List of companies not included in the BigBoard Group
Sustainability Report:
Barrandia, s.r.o. (ID No.: 276 02 371),
BigZoom a.s. (ID No.: 272 51 748),
CovidPass s.r.o. (ID No.: 092 83 561),
Czech Testing, s.r.o. (ID No.: 241 87 747),
Eremia, a.s. (ID No.: 272 26 301),
Expiria, a.s. (ID No.: 250 50 826),
Flowee, s.r.o. (ID No.: 056 84 595),
HROT s.r.o. (ID No.: 077 56 313),
Hyperinzercia, s.r.o. (ID No.: 440 29 845),
Hyperinzerce, s. r. o. (ID No.: 289 38 321),
Hyperslevy.cz, s.r.o., (ID No.: 247 38 069),
Inzeris s.r.o. (ID No.: 097 88 204),
Kitchen Lab, s.r.o. (IČ: 065 77 784),
Muchalogy s.r.o. (ID No.: 076 80 988),
News Media s.r.o. (ID No.: 034 38 074),
Programmatic marketing, s. r. o. (ID No.: 071 97 837),
Quantio, s.r.o. (ID No.: 242 47 944) a
Slovenská inzercia, s.r.o. (ID No.: 446 90 932).
BigZoom a.s. (ID No.: 272 51 748),
CovidPass s.r.o. (ID No.: 092 83 561),
Czech Testing, s.r.o. (ID No.: 241 87 747),
Eremia, a.s. (ID No.: 272 26 301),
Expiria, a.s. (ID No.: 250 50 826),
Flowee, s.r.o. (ID No.: 056 84 595),
HROT s.r.o. (ID No.: 077 56 313),
Hyperinzercia, s.r.o. (ID No.: 440 29 845),
Hyperinzerce, s. r. o. (ID No.: 289 38 321),
Hyperslevy.cz, s.r.o., (ID No.: 247 38 069),
Inzeris s.r.o. (ID No.: 097 88 204),
Kitchen Lab, s.r.o. (IČ: 065 77 784),
Muchalogy s.r.o. (ID No.: 076 80 988),
News Media s.r.o. (ID No.: 034 38 074),
Programmatic marketing, s. r. o. (ID No.: 071 97 837),
Quantio, s.r.o. (ID No.: 242 47 944) a
Slovenská inzercia, s.r.o. (ID No.: 446 90 932).
The report is not externally audited.
performance
Training areas:
Employee benefits: